If you’re a seasoned punter then you’ll have heard of the online betting site Betfair. In 1999 the company was trying to keep up with the major bookies – now it’s the vanguard of online betting sites, one that others look to as one of the major players in the world of gambling. So well and so quickly has this organisation outpaced its competitors that in 2003 it was awarded the Queen’s Award for Enterprise in the innovation category.
For those not in the know, Betfair was at the forefront of the Betting Exchange which permitted customer to place bets against each other. Their claim was that this type of betting improved the odds by 20% compared to traditional bookmakers. This innovative company is constantly pushing boundaries by introducing more markets, additional features and offering more betting opportunities than any other company on the internet.
It’s an easy to navigate site and there’s every sport that you can think of to bet on. As well as sport, one of the other fun games to bet on is reality TV show winners.
A firm favourite is the money link, where all the bets made on the site are displayed. You can also use the online forum and discuss internet gambling with other members and gain useful tips and advice.
If you are a new customer to Betfair you can usually enjoy some form of incentive, as there are always promotions on offer. Currently, you can get an introductory free bet of £25.